Barbara Cox Awards
2025 nominees:
Jess Shanahan
Brief biography of you and your career
I am a content marketer, journalist, speaker, and data storyteller working at the intersection of electric vehicles, energy, and technology. I founded my agency, Jet Social, in 2012 to help technical brands communicate more clearly and effectively. My work focuses on turning complex data into meaningful, accessible stories that support EV adoption and combat misinformation.
In 2016, I embarked on Route 57—a 2,500-mile road trip around the UK and Ireland in a first-generation Kia Soul EV. That experience was a turning point, sparking a passion for e-mobility that has since shaped the course of my career.
Today, I create EV content across various formats, including LinkedIn thought leadership, consumer FAQs, whitepapers, and more. I taught myself Python and SQL to better interpret industry data, but believe it’s the stories behind the stats that really drive change. My audience includes policymakers, fleet managers, and first-time EV drivers.
I have hosted and moderated stages at major events including the Commercial Vehicle Show, MOVE Mobility, InstallerSHOW, and the London EV Show. I am also a regular voice on BBC Radio, tackling common EV myths and making the future of mobility feel more human.
As a queer, neurodivergent woman in the automotive space, I am a passionate advocate for visibility, inclusion, and representation. I give back through mentoring, volunteering as a business presentation judge for the Formula Student AI competition, and supporting LGBTQ+ inclusion via Motorsport UK and Racing Pride.
My latest project, Charge Happy, is a platform celebrating joyful, memorable charging stops; reframing EV charging as part of the adventure.
What advice would you give to a woman considering a career in automotive?
Be prepared to speak up and advocate for yourself. I know it’s not always easy, but sticking to your values will help you carve a path for yourself you can be proud of. I appreciate this might be more difficult when you’re just starting out, so look for those allies and mentors who will support you and speak up on your behalf when needed.
What advice would you give your younger self on having a successful career?
Stop trying to be who you think the industry wants. You’re not too much. You’re not too weird. The things that make you different — your voice, your brain, your way of seeing the world — are exactly what will open doors. When it all feels hard (and it will), remember: you built this. Oh, and say yes to the scary stuff.
